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Letter formatting.
Be careful when formatting your mail to customer. A recipient may not be able to use a format you have set or user's mail service may use different fonts instead of those you have set. The same can happen with colors. Thus, please, be careful with all that stuff as you might be understood wrong.
Use disclaimer
A nice option is to add a disclaimer in every mail you send to a customer. It can help you to avoid some problems with your boss or save your company nice sum of money. How comes? Let's consider an example: supporter who was a nice mood wished a nice day to customer and treated her as a charm lady. The last one can start a legal process for sexual harassment Furthermore, you may have a great problems if your employee allowed a racist email to circulate the office. All these issues can be avoided if your company has an email police and a disclaimer not to make defamatory statements is added. Besides, in case an attachment in a mail you have sent to customer was infected with a virus, you won't be sued for damages by customer if you add a disclaimer that your company is not liable for virus transmission. Offer to check all received attachments for viruses in your disclaimer.
Mind a subject of email.
Try to use a meaningful subject on your mail. Otherwise your mail can be treated as a spam. For instance, if you want to inform a customer about promo-action - try to address customer directly: for Mr. X, For Mrs. Y. If you don't send it directly use the name of your company in a subject: Anyplace Control Software - Promo-action info, etc. A person who has business with you will point that your mail is not a spam rubbish.
Short sentences
Try to avoid long sentences in your mail ant try to use short, maximum of 15-20 words instead. Do not make your customer to play a detective trying to find out the sense of your mail. your mail should be a quick medium. Try not to send long mails as a customer may get tired when reading it. Furthermore long mails are not treated seriously or they may not be even read. Mind that!
Don't play with spam
We know sometimes it is rather funny to answer a spam you receive to unsubscribe if you are fed up with it - in no case do that. Performing any operation with spam you confirm that your address is still valid, thus you will receive it again and again. So, just ignore or delete it. You may also just set a spam filter or use any appropriate software for that.
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